Increasing the Adaptability of Employers and Employees in the Tourism Sector (TUYUP)

General Information

Title of the action

Increasing the Adaptability of Employers and Employees in the Tourism Sector (TUYUP)

Priority sector

Lifelong Learning

Contracting party

Ministry of Labour, Social Services and Family    

Turkish beneficiary

The Ministry of Culture and Tourism

Duration (months) + start and end date

30 months (January 2014  -  July 2016)

EU Contribution (EUR)



Summary of the Action

Short description of the action and its main objectives

The project aimed to develop a series of programmes to support environmentally conscious business policies across Turkey. Antalya was a leading beneficiary of the project.

The main activities were:

  • Organizing awareness raising campaigns,
  • Preparing labour force analysis in the tourism sector,
  • Developing and delivering training programmes, 
  • Establishment of networking among training providers and increasing training capacities,
  • Increasing the Awareness of Green Star Certification and Establishment of Centres of Best Practice (CoBP),
  • Development of an on-line Database System.



Expected results / Results achieved

The project has provided the tourism sector with 630 ‘green-collar’ workers. In addition, 4674 tourism sector employees benefited from trainings offered through the voucher system.

The achievements are:

  • The number of Green Star (Environmentally Friendly Accommodations Facility Certification) certified businesses in the tourism industry increased from 121 in 2014 to 363 after project completion,
  • 15 tourism establishments received the “Centre of Best Practices” award,
  • the “Green Women Leaders” programme, including 20 different training topics on environmental management, has empowered women employers in the tourism sector,
  • Businesses under the programme reduced their energy and water consumption by 30 percent,
  • Green rooms were set up inside the hotels. They were fitted with natural ventilation and drying systems,
  • Employees were given training on the use of insecticides and chemicals,
  • The establishments planted trees and engaged in organic farming,
  • The establishments were briefed on native plants and endangered animal species, with ‘green workshops’ to educate individuals about how to conserve them,
  • By the end of the project 15 tourism enterprises have strengthened their cooperation with environmental NGOs, NGO membership among employees has risen.
  • 5,481 trainees participated and 181,824 hours of training in total have been performed. Indicator was 1000 employees and 500 employers and 180,000 hours of training,
  • Trainings of trainers were delivered in 11 provinces: 338 trainees participated,
  • 15 enterprises were selected as CoBPs with training/consultancy provided,
  • Over 600 employees/employers were trained on environmental friendly hotel management,
  • Online database system was developed as training management tool and sustainable monitoring system incorporating outcomes of LFA to support tourism planning, research and management