Sustainable Tourism Development in Mardin
Total: € 9,199,782
EU Contribution: € 7,819,815
Project was approved in 2011. Project activities were completed in mid-2015.
Beneficiary: Mardin Governorate
Implementing Partners: Ministry of Science, Industry and Technology (MoSIT) is the Operating Structure who is responsible for the programming, tendering, contracting, implementation and monitoring of the Regional Competitiveness Operational Programme under which the present project is being financed
The Overall Objective of the project was to improve competitiveness of the tourism industry in Mardin.
Mardin 1st Street, the focus of the Investment Component of the Operation, is one of the main touristic attractions within the city. In terms of historical and cultural significance, the Street hosts 31 registered structures at its southern rim, and another 42 such registered structures at its northern rim. The architectural projects for improvement of the 1st Street have been developed in accordance with the Protective Development Plan and have been approved by the Supreme Board of Protection of Cultural and Historical Assets.
The Operation’s Investment Component leverages on and supplement these “must have” investments, by improvement of the facades of the buildings in 464 parcels along the 1st Street (2.7 km). To this end; the external façades of buildings on 1st Street, which are part of conserved sites, have been renovated and standard sign, shutter and sun blind systems have been installed along the street.
The Technical Assistance Component of the Operation assisted the Beneficiary to find ways to eliminate the problems that prevent Mardin from enjoying its full potential in Tourism. Under the scope of the project a sustainable tourism strategy, an implementable action plan and an efficient governance model are developed. Several campaigns were organised within the country and abroad to promote the publicity of Mardin.
The project has achieved the following results:
- Tourism infrastructure of Mardin improved
- facades of the buildings on Mardin 1st Street (431 parcels), restored
- Local capacity to improve competitiveness of the tourism industry strengthened
- A sustainable tourism development strategy and action plan developed
- World Heritage Site Management Plan produced
- Market availability of at least 3 distinctly different tour options, provided by multiple operators
- An online tourism portal deployed
- At least 100 SMEs and 100 civil servants, trained on service quality
- At least two common initiatives designed and implemented
- An international tourism gathering held